![]() ![]() Have you ever enjoyed the enjoyment of listening to a relaxing podcast to fall asleep? Or listened to someone read aloud a captivating murder tale replete with sound effects and background noises?Podcasts are the new gasoline powering the content industry, providing a simple method to absorb all types of material from news to entertainment. Don't skip out on learning about the enormous, fantastic world of podcasts, even while OTT services like Netflix and Amazon Prime are great for catching the newest releases or binge-watching series. A new partnership with digital subscription platform Patreon is aimed at making it easier for podcasters to turn listeners into paying customers.There are several entertainment alternatives available to us in 2022. A “reenvisioned” Spotify for Podcasters hub will centralize the company’s podcasting tools - including monetization tech as well as video podcasting and interactive episode capabilities - in one place, the company said. Spotify on Wednesday also announce a handful of new tools meant to make the platform more accessible to podcasters. Joni Mitchell, Graham Nash, Roxane Gay, David Crosby and Stephen Stills announced their own withdrawals. Oscar-nominated director Ava DuVernay also cut ties with Spotify, ending her partnership with the company before her art collective Array had released any projects. ![]() Last year, criticism that Rogan was spreading COVID misinformation on his show prompted some artists, including Neil Young, to pull their music from the platform. The company’s partnership with Rogan - known for giving guests free rein to talk for hours about contentious subjects - has landed Spotify in hot water over and over again. Over two years ago, at the 2021 “Stream On” event, the company announced a partnership with Anthony and Joe Russo, the directors behind Marvel blockbusters “Avengers: Infinity War” and “Avengers: Endgame.” The partnership does not appear to have yielded any podcasts yet. Higher Ground had produced “The Michelle Obama Podcast” as well as the Bruce Springsteen vehicle “Renegades: Born in the USA” for Spotify. Markle’s podcast took a notably long time to materialize, and an exclusive deal Spotify inked in 2019 with Higher Ground, the production company run by former President Barack Obama and former First Lady Michelle Obama, was ultimately not renewed after the Obamas pushed for a nonexclusive distribution plan. Partnerships with celebrities such as Kim Kardashian, Meghan Markle and Jordan Peele helped Spotify make inroads into the densely packed podcasting space.īut these high-profile projects were sometimes marred by controversy. In 2020, Spotify became the exclusive home of the influential “The Joe Rogan Experience” in a deal said to be worth around $100 million. The company acquired a handful of podcast networks including the Ringer - a popular sports and culture brand - Gimlet Media and Parcast, as well as the podcast distribution platform Anchor FM. ![]() Competition is fierce, with Apple and YouTube serving as major platforms for podcasts and TikTok and Twitch attracting hordes of young, digitally savvy viewers. Spotify has been trying to establish itself as a leader in the podcast space, looking to draw in new subscribers and diversify its offerings beyond music, even as investors have sometimes expressed doubt about the play. ![]()
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